CYCLICAL TIME IN ADVERTISING TOURIST NARRATIVE

Background. The study provides an analysis of cyclical time in the advertising tourist narrative. Historically, two main models coexist cultural consciousness, i.e., and linear time. In linguistic picture world, are complementary. connection with phenomena nature, relationship event especially relevant for narrative.
 Purpose. To determine features functioning Materials methods. actual material was online texts article used a set such research methods as continuous sampling, analysis, descriptive.
 Results. results showed that cyclic is definite, it assumes objective division segments directly related to events. It revealed narrative determines development events, perception According practical material, author identifies seasonal, daily calendar types regulation comes conclusion cyclicity structures compositionally designed communicative event.
 Practical implications. can be applied courses lectures seminars on general linguistics, lexicology cognitive linguistics.